You love your child more than anything. You cherish the sweet moments, the laughter, the cuddles.
But let's be honest, those moments when big, overwhelming emotions take over can be incredibly challenging.
One minute things are fine, the next...
tears, yelling, or a complete shutdown.
And you're left wondering...
"What just happened?"
"How can I help?"
Does This Sound Like Your House Sometimes?

Sudden meltdown
Maybe it's the sudden meltdown in the grocery store aisle over the wrong colour cup.

Frustration to anger
Perhaps it's the frustration that quickly turns to anger when a toy doesn't work quite right

Shy Retreat
Or the shy retreat at the playground, clinging to your leg instead of joining in.

It could be the slammed door, the "I don't know!" when you ask what's wrong...
...or the worries that keep them up at night.
You Try Everything,
But Nothing Seems to Stick
Maybe you've read the parenting books, tried sticker charts, enforced time-outs, or attempted gentle explanations in the heat of the moment. Sometimes it helps for a bit, but often it feels like you're just guessing, reacting, or putting out fires.
You are a loving parent doing your best!

It's Exhausting.
Are You Ready for a Different Approach?
Trying to manage big feelings day after day can leave you feeling depleted and sometimes even disconnected. You want to guide them, to be their calm anchor, but it's hard when you're running on empty and unsure how to break the cycle.
What if there was a way to build emotional intelligence that felt less like a struggle and more like a shared adventure?
Introducing
Hey Feelings
Books and Board Games In-One
A Family Adventure in Exploring Feelings
Take your family on an adventure with Filly & Dilly and discover all about feelings in six beautifully illustrated Worlds of Emotions. Go on wild quests, meet diverse characters, and learn how emotions work and why we need them.
Get ready for a captivating Read, Play & Learn experience designed to entertain and help kids develop their emotional skills.

Board Game

Books to Read

Interactive Gameplay
15-45 min fast to slow pace
3-9 years old
1-4 players

Master of Emotions
Walk anywhere and collect all Emotion Crystals. The player with the most Crystals wins.

Emotion Race
Walk on the same path and collect Emotion Crystals.

Feelings Detective
Spot characters, items or places.
Find them all
Find & name emotions of over 200 diverse characters

Conversations
Ignite discussions around each emotion

Select 1 of 6 Emotion Worlds
Place Pawns at the Start. Put 20 Emotion Crystals on the spots and give each player a Chest to store them later.

Aim for Crystals
Roll and move in any direction. Collect as many Crystals into your Chests as you can before other do.

Draw a Hey Card
To collect a Crystal, simply land on or hop over it, pick a Hey Card, and engage with its task or question.

Rolled a Booster Card?
Keep an eye out for the Booster symbol on the dice. Draw a Booster card, read it and see where it takes you!

ADHD & ASD Special Cards
Two additional sets of digital cards specifically designed to address the needs of kids with ADHD and ASD. These cards are crafted to enhance learning experiences and provide targeted support for diverse learners.

Hey Feelings™ Product Lines
Fun games, apps, and toys that turn playtime into powerful learning moments, building skills and strengthening bonds. Expert Designed & Kid-Safe Materials.

Book and Board Game in One
Dive deep with our flagship experience! This comprehensive set includes everything your family needs for countless hours of playful learning and connection.
- Book ❶ with Fear, Empathy & Anxiety
- Book ❷ with Boredom, Anger & Love
- 248 × printed cards
- 4 × Emotion Chests
- 5 × Wooden Pawns
- 25 × Emotion Crystals
- Custom box with a magnetic lid
- Organiser for cards & accessories
- Sleeve for both books
- Shelfie mode, use it as a library!
- Unique, Wooden Dice where "1" is actually something you want!

Big Plushies to Hug at Home
14 inches tall and super huggable! Our cuddly plushie is like a comforting friend waiting at home. It's ideal for quiet, reflective moments or bedtime, providing a soft, comforting presence that helps your kid feel safe and understood.

Pawns, Figurines & Keychains in One
Extend your kids' special superpower for understanding and managing emotions, wherever they go. Dual-purpose and cute, these mini-friends serve as both keychains for school bags and as pawns for the game.
Hey Feelings™ Mobile App
Your digital companion for emotional exploration.
Extend the learning beyond the board!
Ambient sounds for each world
Digital card library with extra cards
Additional animated cards
Perfect complement to physical products
Less Guesswork, More Understanding
Equip your child with the words they need to name and express their feelings clearly.
Fewer Meltdowns, More Coping Skills
Teach practical, kid-friendly strategies to manage intense emotions like anger, fear, and frustration in healthy ways.
Confident Kids, Resilient Futures
Lay the foundation for emotional intelligence, boosting self-esteem and preparing them for social success and life's challenges.
A Calmer, Happier Home
Enjoy more understanding, cooperation, and peaceful interactions as the whole family learns to navigate emotions better.
See the Difference Hey Feelings™ is Making Right Now







%20Facebook-mf9cSwGV%402x.avif)
Play with Peace of Mind
Created by award-winning parents, rigorously reviewed by child psychologists & educators. All Hey Feelings™ physical products are crafted from high-quality, durable, non-toxic materials that meet international safety standards.
Play with Peace of Mind
Created by award-winning parents, rigorously reviewed by child psychologists & educators. All Hey Feelings physical products are crafted from high-quality, durable, non-toxic materials that meet international safety standards.

FAQs
Find answers to your most pressing questions about Hey Feelings, or reach out here.
Can libraries, schools, or non-profit organizations purchase Hey Feelings?
Absolutely! We are committed to supporting educational and community organizations. Here's Hey Feeling Academy for all the Educators out there and here's Hey Feelings Therapy for a next level therapy sessions.
Is the game available in languages other than English?
Currently, Hey Feelings™ is only produced in English. However, we are planning to introduce other language versions in the future, and Polish, Spanish or French are potential early candidates. Some users have found it possible to play the basic game by translating the English cards on the fly.
Can the Special Cards for ADHD and ASD be used without a screen?
The ADHD and ASD cards are initially planned for release within the mobile app. However, we understand the desire for screen-free options. We are open to creating physical printed versions or printable PDFs of these cards in the future if there is sufficient demand.
Are there Special Cards for ADHD and ASD physical cards?
Yes, we have additional card sets addressing topics such as ADHD, Autism Spectrum Disorder (ASD) and we are developing Social Anxiety, Depression, Executive Function Difficulties, and Learning Disorders. Initially, cards like the ADHD and ASD sets will be available digitally through the mobile app. Based on user feedback and interest, we will absolutely consider producing physical, printed versions of these cards in the future for those who prefer a screen-free experience. We may also offer printable PDF versions.
My game box arrived damaged. What can be done?
We're truly sorry to hear your box arrived damaged. While we aim for products to arrive in perfect condition, transit can sometimes be rough. We appreciate the feedback on packaging. If your game components inside the box were damaged, please contact us at contact@heyfeelings.com.
I haven't received my order yet. How can I check the status or get an update?
We understand you're eagerly waiting! Shipping is ongoing, and while many backers have received their games, delivery times can vary. Delays at customs or with carriers can sometimes occur. If you haven't received your game or need specific information about your order, please email us at contact@heyfeelings.com, and we will provide you with the latest details, including tracking information if available.
Where can Hey Feelings™ products be purchased?
Products are available via the official Hey Feelings™ website, Amazon, and select educational stores.
Does Hey Feelings™ ship internationally?
Yes, Hey Feelings™ offers international shipping. Specific details can be confirmed during checkout or by contacting customer support.
What age group is Hey Feelings™ suitable for?
Hey Feelings™ products are primarily designed for children aged 3 to 9.
Are there guides available to help parents get started?
Yes, Hey Feelings™ provides easy-to-follow guides and resources to help parents effectively engage their children in emotional learning activities.
How can I get in touch with Hey Feelings™?
Contact Hey Feelings via email at contact@heyfeelings.com or use our form on the Contact Page.
Are Hey Feelings™ products safe for young children?
Yes, all Hey Feelings products meet international safety standards and are specifically designed for young children's use.
How does the Hey Feelings™ board game help children learn about emotions?
The board game uses interactive stories, challenges, and activities to help children recognize, understand, and manage emotions.
Is there a Hey Feelings™ app, and what features does it include?
Yes, the Hey Feelings™ app includes ambient sounds, digital educational cards, and interactive games featuring 8 emotional worlds for on-the-go learning.
What role do plush toys and figures play in emotional learning?
They serve as comforting companions and tangible reminders of the emotional skills learned through Hey Feelings™ products.
What specific Hey Feelings™ products are designed for home use?
Hey Feelings™ offers books and board game combine in the Deluxe Set board game. Additionally we offer plush toys, figures, and a mobile app to support emotional learning at home.
How can parents effectively use Hey Feelings™ to support emotional development?
Parents can utilize books, games, and the mobile app to guide interactive activities and discussions about emotions with their children.
Are Hey Feelings™ products beneficial for children with ADHD or Autism (ASD)?
Yes, the structured, engaging nature of Hey Feelings™ products makes them suitable for children with ADHD, Autism (ASD), and other developmental needs.