...it Didn't Start in a Boardroom, But in our Homes and Hearts

About Hey Feelings™

We're experienced parents, Oscar-nominated creators, and technologists
united by one powerful belief: emotional understanding is the foundation of a happy, resilient childhood. We saw the struggles, the gaps, and the overwhelming need for something better—something families and experts alike have been searching for.

This is our story, told by us, the parents.

Monica

Co-founder, parent of Frank.

‍Oscar-nominated creative director, with wins at Sundance Film Festival, The Motion Awards, and the Directors Guild of America. With projects featured in TIME, The Washington Post, and Vogue. Has created projects for WWF, Disney, The Academy, and The New York Times. Brings emotional depth and creative vision to every Hey Feelings experience.

Watching my own kids navigate their big feelings, the towering frustrations, the confusing anxieties, the bursts of pure joy.

I felt what so many parents do—a deep desire to help my kids understand and express their emotions, mixed with the frustration of not knowing the right way to guide them.

Schools teach ABCs, but what about the language of the heart?

My WHY crystalized
around this simple truth

Every child deserves the tools to build emotional understanding

It’s the foundation for empathy, strong friendships, and navigating life with confidence.

We heard from professionals and parents alike about the need

We dreamed of creating something truly holistic...

...something empathetic to the real challenges families and schools face, and something that genuinely helps children blossom by...

That core belief – that we could make emotional learning accessible and engaging for all children

is the spark that ignited Hey Feelings!

This WHY fuels our commitment but bringing it to life required a thoughtful HOW

Jacob

Co-founder, parent of Jagoda and Leo.

‍Oscar-nominated film producer and founder of BluBlu Studios, a Sundance-winning animation company creating work for Macmillan Education, Universal, Pearson Education, and Washington Post. With over 100 educational episodes produced, including "Kids Helpline" series for Nickelodeon and multiple global awards, he brings bold creative vision and strategic leadership to every part of Hey Feelings.

Monica articulated the essential WHY, and my focus became the HOW.

‍How could we turn this crucial need into experiences that children would truly enjoy, and that would lead to real, lasting growth?

Coming from the world of animation and storytelling, I knew that playfulness had to be at the core.

Learning shouldn't feel like a chore, it should feel like an adventure kids want to come back to, again and again.

HOW also meant integration and building with integrity

Our ecosystem blends physical and digital play

Crucially, our HOW is rooted in collaboration

We work alongside child psychologists, educators, and therapists

We were humbled when experts like Lael Stone recognized the dedication

Ensuring our methods are evidence-informed

...and resonate broadly

This HOW laid the foundations for the essential WHAT

Sebastian

Co-founder, parent of Kacper and Wictor.

Psychologist, award-winning creative strategist, and tech entrepreneur with a passion for early childhood development and innovation. As founder of Airnauts and a long-time collaborator with global brands like Netflix, Google, and Atari, he brings a unique blend of emotional insight and digital expertise to the heart of Hey Feelings™.

With a clear WHY and an innovative HOW, my mission was building the WHAT.

The practical, accessible solutions that deliver on our promise.

My background blends bringing technologies to life with a deep understanding of human behaviour, holding a Master of Science in Psychology.

This combination allows me to focus not just on the function of our tools, but on ensuring they genuinely resonate and effectively help families, educators, and therapists foster emotional well-being.

So, WHAT solutions did we create?

For Calmer Homes & Stronger Bonds

We have our family board games, plush toys, and app provide fun, engaging ways to explore feelings together.

For Engaged Classrooms

The Hey Feelings™ Academy platform empowers educators with interactive, easy-to-use SEL tools.

For the Effective Therapy

Our specialised Therapy adaptation supports practitioners in guiding children through challenges.

It's powerful to hear directly from those using these tools how they are making a difference.

"As a therapist who works with children, I am so excited to add this game to my office... Would be a GameChanger for my office!"

Kristyn Eckert, Therapists

Bringing It All Together

Driven by the Essential Need for Kids Emotional Understanding WHY we Pioneered an Integrated, Play-Based Ecosystem HOW Delivering Tangible Tools That Empower Kids, Families, Educators, and Therapists WHAT

In essence, Hey Feelings™ is more than just products, we are architects of connection, building bridges between feelings and understanding through thoughtfully designed, collaborative experiences. We're here to make navigating emotions less daunting and more empowering for everyone.

For Families For Educators For Therapists

Our Core Values

Empathy

Leading with understanding for children and their support systems.

Playfulness

Championing joyful exploration as the heart of learning.

Collaboration

Thriving on partnership with our community and experts.

Evidencebased

Grounding our approach in child development knowledge.

Inclusivity

Striving to reflect diverse experiences and create welcoming tools and spaces for everyone.

Accessibility

Making emotional learning easy to integrate into daily life.

Join Hey Feelings™

Partner with Us to Amplify Impact

Expand your reach and align with a trusted leading voice in the space to make a measurable difference in children's lives globally.

Let's Collaborate

Join Us and Make a Difference

If our mission excites you and you're ready to contribute your talents to a growing company with a powerful purpose, we want to hear from you.

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FAQs

Find answers to your most pressing questions about Hey Feelings, or reach out here.

Who founded Hey Feelings?

Hey Feelings was founded by an award-winning trio of parents: psychologist Sebastian Kacperski, animation expert Jacob Kurek, and creative director Monica Kurek.

Who are some experts advising Hey Feelings?

The advisory board includes certified life coaches, clinical psychologists, parenting experts, and educational professionals.

What expertise does the Hey Feelings team offer?

The team has significant expertise in psychology, animation, technology, and education, working with global brands like Netflix, Disney, Universal, and Atari.

What is the mission of Hey Feelings?

The mission is to create a comprehensive emotional learning ecosystem that supports emotional growth in children and families.